Ecommerce has exploded in popularity over the last decade, with more and more businesses realizing they need an online presence to stay competitive. BigCommerce has emerged as one of the leading ecommerce platforms, offering powerful features to help both small shops and large enterprises successfully sell online.
In this blog post, we’ll explore the key capabilities of BigCommerce and how it can revolutionize your business’s online operations. Whether you’re just starting out or looking to upgrade from another platform, BigCommerce provides the tools you need to create a high-converting online store in less complex ways.
Key Benefits of Using BigCommerce
Flexibility and Ease of Use
One of the main advantages of BigCommerce is flexibility. The platform is designed for both tech-savvy merchants who want control over site design and coding, as well as non-technical users who need a simple point-and-click interface.
BigCommerce offers pre-designed themes and the ability to customize layouts without coding knowledge. This makes it easier for anyone to create an attractive, professional-looking storefront.
At the same time, developers have access to open source code for maximum flexibility. You can tailor BigCommerce precisely to your business needs as you scale. The intuitive admin panel also simplifies managing products, orders, and site content.
Robust Feature Set
BigCommerce packs an extensive range of ecommerce features into one platform:
– Secure hosting and top-tier security
– Powerful SEO capabilities for product/site visibility
– Integrated payment processing with top payment gateways
– Automated tax calculation and management
– CRM and email marketing integration
– Abandoned cart recovery
– Cross-channel selling across online store, eBay, Amazon, Instagram and more
– Advanced analytics and reporting
Whether you’re running a small shop or a fast-growing enterprise, BigCommerce provides the end-to-end functionality you need. The extensive app and integration marketplace offers additional capabilities like personalized search/recommendations as you scale.
Lower Total Cost of Ownership
BigCommerce pricing is highly competitive compared to other top-tier commerce platforms. It provides enterprise-level capabilities at an affordable price for small businesses.
Rather than paying higher monthly fees for add-ons, BigCommerce bundles essential tools into its core plans. There are no transaction fees or surprise charges. As your sales volume grows, your costs scale predictably without volatile fees.
The all-in-one solution simplifies operations and reduces reliance on multiple systems. You spend less on integrating point solutions or managing hosted platforms. Over the long term, BigCommerce delivers outstanding value, capabilities, and revenue growth.
Enhanced Mobile Commerce
As traffic continues shifting to mobile, BigCommerce enables you to easily create responsive storefronts optimized for any device. You can quickly implement touch-friendly designs, product zooming, and one page checkouts to improve conversions.
With BigCommerce, you don’t have to maintain separate sites for desktop and mobile. Built-in features like accordion menus and text adjustment simplify going cross-device. As Google now factors mobile optimization into search rankings, BigCommerce gives you an edge.
Why Choose Anchor Group for BigCommerce Implementation?
While BigCommerce provides the core platform, realizing its full potential requires an experienced implementation partner. Anchor Group offers specialized BigCommerce development and migration services to help you execute a high-impact launch.
End-to-End Management
Anchor Group goes beyond setup to provide complete lifecycle management of your BigCommerce store. Our experts handle technical configuration, design customization, content implementation, SEO optimization, analytics integration, and performance enhancement.
We take care of the heavy lifting so you can focus on your products and customers. Our project managers coordinate all aspects of implementation from initial strategizing to post-launch support. We also train staff to maximize adoption.
Proven Expertise
With over 15 years of experience on thousands of projects, Anchor Group helps leading brands succeed in BigCommerce. Our solution architects and developers have deep mastery across the entire BigCommerce stack.
We stay ahead of the latest platform innovations and best practices. The technical team combines commerce veterans and ecommerce specialists focused exclusively on BigCommerce. We offer insights other agencies lack to accelerate outcomes.
Strategic Guidance
Anchor Group goes beyond technical implementation to provide strategic counsel. We work with you to align capabilities like segmentation, personalization, and omnichannel retail with your brand objectives. Our experts help you identify the highest value features and integrations to drive growth.
With Anchor Group, you get a trusted, long-term partner invested in your ecommerce success. We provide tailored solutions and advice to continually evolve your BigCommerce presence.
Conclusion
Implementing BigCommerce can deliver transformative results, from increased sales to improved customer experiences. However, realizing the full potential requires an experienced implementation partner. Anchor Group offers full-lifecycle services, deep platform expertise, and strategic guidance to drive maximum value from your investment. By partnering with us, you can rapidly unlock BigCommerce’s capabilities to stay ahead of customer expectations and outpace competitors.
